Are you still confused about the difference between a logo and a brand? Well, you’re not alone; there are still a lot of people who are confused about these terms. Some thought that they have the same meaning but..
A logo and a brand are two separate entities that work together to represent a company. You may have heard of the term "branding," but you might not be familiar with the difference between a logo and a brand. The goal of this article is to help you understand their difference.
A logo is just a symbol, so it can't fully represent a brand
A logo is an icon or representation of a brand. It can be abstract or representational, static or animated, and made up of words, symbols, and colors. It's important to remember that logos are just one part of the overall branding strategy, they're not the sole source of communication for a business!
A symbol can only hold so much weight and meaning by itself, it needs to be paired with something else in order for an organization or a company to fully embody its message and values. For example: if I want my logo for my business to represent “green” (the color green represents nature), then we need other pieces like textiles or apparel items that also feature this color scheme so that customers can see how well-rounded our products are going into this one simple color choice!
A business and its brand are connected, but they aren't the same thing
A brand is what you stand for, what people think of when they think of a certain business and the image that they portray to the world. A logo does not mean to represent everything about your company or product line; instead, it's meant as an identifier that people can associate with their experiences with or opinions on a company or product line.
Most people would say that their company's brand is its logo. But this isn't entirely accurate, because a logo can be anything from just an icon or design to an entire marketing campaign with multiple elements attached to it.
A logo shouldn't be confused with your overall brand identity, the things that make you unique as a business entity (e.g., values). A good example would be Apple: their tagline "Think Different" represents their value statement while also being used in their marketing campaigns across different mediums (iTunes music downloads, iTunes apps).