This is something we always hear today. Google it. Google this. Google that. Google is growing by the day. Especially with Google's "Google My Business" (GMB) feature. Business owners have to wonder: Do we get noticed if we're not on it?
You can list your establishment's hours, reviews, safety protocols, website, location, and more on 'Google My Business.' You can take charge of how your business appears on Google and Google Maps. While you can post pictures, videos, and information about your business, customers can also input via reviews and more. Google is the number one hub for searching online.
As small business owners, we know when to stay on trend and when to slip back into what works for us. BUT YOU DON'T WANT TO MISS OUT ON THIS…
What does GMB do?
It's another social media platform.
Build business reputation and credibility.
Gain regular customers by adding online hours and descriptions.
GMB attracts local customers.
You can accept online orders through GMB.
What does GMB do?
Google My Business (GMB) has navigation services, and customers can find you on the most used map in the world.
You can display your company phone, email, and social media, and customers can directly reach out to you.
Customers can help out with the popularity and reputation of your company through reviews, stars, and more, just like on other websites like Yelp.
1 . It's another social media platform.
Like other popular social media channels like Facebook, Instagram, Twitter, and LinkedIn, 'Google My Business' adds more credibility and community background to your brand. While GMB is similar to Facebook and Instagram, it is easier for business owners to use. You can claim your business on the map and let the community speak their truth with pictures, reviews, and ratings. Having the community post reviews about your business will give other customers trust that you are the real deal.
Also, without investing a dollar! You can reach large audiences for FREE!!
2 . Build business reputation and credibility.
Nothing is more important than gaining your customer's trust and loyalty. Paying for fake followers and reviews can get you nowhere. Real businesses start with real people and authentic experiences. On GMB, customers can publish reviews, ratings, photos, and more. Increasing the accessibility of your business in terms of location and distance. Customers may see your company's value by reading reviews and ratings from other customers.
3. Gain regular customers by adding online hours and descriptions.
I use GMB 24/7 to check the hours of my favorite restaurants and ratings/reviews of new ones. I do this to avoid going to a restaurant that is closed or could have low food ratings. As a business owner, you can add your establishment's hours, contact information, online ordering, images, events, and business descriptions to attract more customers.
4. GMB attracts local customers.
Customers can get the top three closest establishments in their area by searching "places near me" on Google Maps. Your business will not be recommended to a local customer if it is not listed on GMB. As previously said, if you list your business on GMB, it will be recommended to everyone searching in your area. Usually, the first thing people look for on GMB is the star ratings. Having your business listed on GMB and earning good ratings can go a long way.
5. You can accept online orders through GMB.
According to Google, 60% of clients who use Google Maps contact businesses directly through GMB or place orders online. This is one of the main reasons why GMB isn't a fad; most devoted customers utilize GMB as their primary point of contact and communication with their favorite firms. Not being available to call or place online orders through GMB can hinder the customer's accessibility online, and you could potentially lose them as a customer.
We aim to be as up-to-date as possible as business owners. 'Google my business' is just a step toward advancing your company. While acquiring travelers and reaching out to locals in your area. Why not utilize a free resource for your business that allows you to establish credibility, hours, online orders, and grow consistent customer visits?
Now go be your best business self!!