What is Digital Marketing?
Any marketing that makes use of electronic devices that can be used by marketing professionals to deliver promotional messaging and track its effectiveness throughout the user journey. Digital marketing, in practice, refers to advertising efforts that appear on a computer, phone, tablet, or other device. Online video, display ads, search engine marketing, paid social ads, and social media posts are all examples. Traditional marketing methods such as magazine ads, billboards, and direct mail are frequently compared to digital marketing. Surprisingly, television is frequently grouped with traditional marketing.
Benefits of Online Marketing
Potential customers can be found online in much larger numbers than you will ever be able to attract locally. You can reach a global audience using digital marketing techniques that are cost-effective, scalable, and measurable.
Some of the key benefits of digital marketing include:
The ability to interact with prospects and learn exactly what they are looking for, i.e. better understand your customers!
Because there are no geographical boundaries with digital, you can reach out to anyone and anywhere.
Personalization is easier with digital marketing because you can target the right audience at the right time.
Communicate with your prospects throughout the buying process.
Spend less money to reach more customers.
Learn about your target audience and encourage engagement to build brand loyalty. Take a cue from the power of customer loyalty programs.
Easily and instantly track and monitor responses to your marketing efforts.